eCommerce stores.
The estimated number of global digital buyers in 2021 was 2.14 billion. This figure represents approximately 27.6% of the world’s population. It is further estimated that eCommerce will make up 22% of total global sales by 2023.
Important considerations for your eCommerce business
Stock Management
Once you have decided on the products you wish to sell, it is important to consider your stock management options and storage solutions, e.g. manufacture, buy wholesale or dropship.
Pricing
Conduct a detailed pricing analysis. Remember to add the cost for packaging, shipping insurance as well as the cost for shipping shortfalls and returns to your product pricing analysis.
Distribution
Consider your distribution logistics. Popular delivery methods include post, road freight, air freight and click-and-collect for local customers. Some products may be delivered digitally.
Payment Solutions
Popular payment methods include credit/debit cards, EFT, digital wallets, scan to pay, online credit and monthly subscriptions. Choose a PCI-DSS (payment card industry data security standards) compliant payment processor for secure payment.
Cyber Security
No eCommerce store is free from cyber security risks and threats. Secure hosting, a secure platform and secure payment processing are all important for online security. In addition, think about how you will handle cyber security threats and incidents.
Legal Compliance
Understand the legal requirements of being an eCommerce business owner. In South Africa, acts like the ECTA, POPIA and CPA apply to your online business and you also need to be aware of import and export regulations. A legal expert can guide you on compliance.
Promos, Rewards & Donations
Make a list of promotional items, rewards and CSI-related initiatives for inclusion in your site. This may include gift card sales, customer loyalty programmes and cause-related donation options.
Customer Feedback
Implementing customer feedback mechanisms provides you with an opportunity to gain valuable insights and improve your offering and service. Do this through post-purchase feedback questionnaires or by enabling product reviews/ratings.
Selling Partners / Marketplaces
A great way to get your products before an established audience, in addition to your store, is through marketplaces like Google Merchant Center, Amazon MWS, Takealot Marketplace or social media marketplaces.
How I approach your eCommerce store creation
Web Design Approach
I follow a process that includes a detailed briefing session, landscape audit, site creation, site enhancements and regular client feedback. Click below to read more.
Online Advert Bundle – ZAR500
I’ll create 5 product marketing ads for use on your website and social media platforms. Please supply a high quality product image.
