Marketing strategy.
A marketing strategy that supports strategic business objectives is a foundation for growth. Your strategy requires successful implementation as well as ongoing M&E to measure performance against the right metrics.
My approach to strategy development & measuring performance
Briefing Session
All projects start with a detailed briefing session to understand your requirements. I work closely together with you to understand your priorities and environment, and to flesh out the elements of your strategy.
Brand
“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs.
We unpack your brand purpose, brand values, brand personality, brand value proposition and brand positioning.
Key Stakeholders
We map your key stakeholders (employees, customers, target audiences, intermediaries, regulatory/industry bodies, service providers etc.) and how they impact your marketing efforts.
Product/Service Offering
We unpack your UVP and delivery channels. I may recommend workshops with your sales, product development or customer service teams in order to gain product and market insights.
Industry Benchmarking
It is important to form a clear picture of your operating environment, competitive landscape and your position in relation to the market. We also look at thought leadership and trends.
Analysis
We evaluate the success of your past activities and identify future opportunities. This process may include formal analysis models (e.g. SWOT/NOISE, PESTEL) and informal brainstorming sessions.
Goals, Objectives & Activities
Based on our findings, I formulate strategic goals as desired outcomes to be achieved. These goals are then broken down into SMART objectives with actionable activities.
Key Performance Indicators
Activities are assigned KPI targets, metrics and measures. Some examples of measurable metrics are traffic, leads, conversions, customer acquisition and follower growth.
Implementation
Ensuring alignment of all marketing efforts to your strategy is crucial. You should also use performance outcomes to guide ongoing marketing efforts.
Consulting Services
Strategy Development
I can assist you with the development of marketing & digital strategies, aligned to your business objectives.
Digital Campaigns
I can assist you with implementation of your digital campaigns and monitoring & evaluation against KPIs.
Policies & Procedures
I have developed marketing-related company policies and procedures for various clients, e.g social media use.
How I price my consulting services
Choose the ideal pricing option for you
Project Quote
Your project is quoted upfront based on your specific requirements, with an agreed upon scope of work.
Hourly Rate
Your work is time tracked and charged at an hourly rate of ZAR650. Ideal for ad-hoc, small projects.
Monthly Retainer
Pay a fixed fee for a set number of hours per month, priced at a reduced hourly rate of ZAR550. Ideal for larger projects or ongoing support.